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商品編號： 9-509-049 出版日期： 2009/05/15 作者姓名： Steenburgh, Thomas;Avery, Jill;Dahod, Naseem 商品類別： Marketing 商品規格： 21p 再版日期： 2011/01/24 地域： 產業： 個案年度： -
商品敘述：
The case ''HubSpot: Inbound Marketing and Web 2.0'' introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial venture which, in its quest for growth, faces significant challenges including: developing market segmentation and targeting strategies to decide which customer to serve and which to turn away, configuring pricing strategies to align with the value delivery stream customers experience, and determining whether inbound marketing programs can generate enough scale or whether traditional outbound marketing methods need to be employed to accelerate growth.
涵蓋領域：
Digital marketing;Entrepreneurial business strategy;Market analysis;Market segmentation;Marketing strategy;Social media;Target markets
相關資料：
, (9-510-043), 17p, by Thomas Steenburgh, Jill Avery;, (7845), 0p, by Thomas Steenburgh;, (XLS226), 0p, by Thomas Steenburgh, Jill Avery, Naseem Dahod
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